Natus Product Shoot — Production Brief

What this is

Overall Brief

▾

ICOM Media is producing a fresh photo + video library for Natus Sensory — 4 products, 2 shoot days, here at this location. The look: bright, modern, Scandinavian — deliberately not "US‑medical". This page is so everyone on set knows what we're going for.

① Aurical Refresh

Hearing‑aid fitting family (Aurical + FreeFit + HIT). New: colour + longer probes.
Shots: Family hero · workstation w/ clinician · showing REM results to patient · HIT with neckpiece · Otocam in consultation

② Aurical Otocam 300 launch 17 Jul

Video otoscope. New colour + small software update.
Shots: product hero · otoscopy on patient · ear image on screen · patient consultation

③ Aeris — Tympanometer prototype

New handheld tympanometer (Cathy brings the only proto).
Shots: hero w/ display · clinician performing test · patient interaction · screen / results review

④ Otoscan

3D ear scanner. Nothing new — we just need fresh shots.
Shots: product hero · ear‑scan workflow · close‑up scan · counselling with 3D result

Look & requirements (Natus)

Bright, modern, Scandinavian hearing‑care practice · clean & premium · subtle Natus Sensory palette · NOT US‑medical, fresh & light. ~5–6 final images / product + short video clips.
5 shot categories: Hero · Workflow · Interaction · Product‑on‑white · Emotion.

Day plan

Day 1 (Tue 7 Jul): Aurical Refresh + Otocam 300 — Lead Clinician + Male Patient.
Day 2 (Wed 8 Jul): Aeris + Otoscan — Lead + 2nd Clinician + Female Patient.
⚑ Otocam first (launch 17 Jul) · Aurical user‑guide review 20 Jul.

Cast

Model Selection

▾

Two clinicians + two patients, per Cathy's brief (bright, modern, Scandinavian — not US‑medical). References below; people2people casting candidates listed per role. Tap any image to enlarge.

Lead Clinician

Female · 35–50 · Scandinavian/blonde · confident, modern healthcare look ("brand lady / lady in the lake") · refs: Cathy

p2p: Alexandra I.S.F. · Patricia K. · (Lisa's sister‑in‑law)

2nd Clinician

Male · 50–60 · non‑Caucasian · experienced, premium hearing care · ref: Cathy

p2p: Stephen Fr. · Falko S.

Male Patient

55–70 · grey hair · Caucasian · approachable, healthy · ref: Otometrics

p2p: Helmut Sch. · Gerhard St.

Female Patient

40–60 · darker skin tone · approachable, modern hearing‑care patient · ref: Cathy

p2p: Ramona Wa. · Sonja F.

people2people not yet contacted — Sabine picks favourites, then we confirm availability (7–8 Jul) & pricing. Talent rate €1,100/model incl. full worldwide buyout.

The real space

Room Photos

▾

The scouted location — a large, bright room with parquet floor, white columns, full‑height panorama windows (countryside view) and a glass partition. Lots of daylight, clear sightlines, neutral. Exactly the "bright, modern, Scandinavian" feel Natus wants. Tap to enlarge.

3D scan

3D Model — walk the room

▾

Interactive 3D scan of the location (Polycam). Drag to rotate, scroll/pinch to zoom. On iPhone/iPad tap "View in AR" to place the room at real scale.

📱 View in AR (iPhone/iPad) Download 3D (GLB) Polycam scan

3D AR Map Mobile

What we can make of it

AI Mockups

▾

Concept visualisations (Google Flow), generated inside this exact room with our model & product references — Aurical/FreeFit, doctor‑patient situations, Hero / Workflow / Interaction / Emotion. They show the look & potential but are not final (device details/proportions get exact on the real shoot). Tap to enlarge & swipe.

Who · what · when

Callsheet

▾

Location	Photo-Play-Straße 1, 4860 Lenzing, Austria · Maps
Prep day	Mon 6 July — set build, tables, plants, monitors, lighting
Shoot days	Tue 7 + Wed 8 July 2026
Cast	2 clinicians + 2 patients
Deliverables	~5–6 final images / product + short video clips · categories: Hero · Workflow · Interaction · Product‑on‑white · Emotion

📅 Day 1 — Tue 7 July

Aurical Refresh + Otocam 300
Cast: Lead Clinician + Male Patient
⚑ Otocam first — launch 17 July

📅 Day 2 — Wed 8 July

Aeris (tympanometer) + Otoscan
Cast: Lead + 2nd Clinician + Female Patient

Crew — ICOM

Sabine Meissner	Creative Director
Lisa Polt	Production
Flo Maderebner	Production & Film
Max	Camera
Karin Hackl	Photography
+ Make‑up	2 days

On set — Natus

Cathy Conlon	Sr. Manager Global Marketing (arrives 6 Jul eve, leaves 9 Jul)
Miguel Lind	Natus

Devices Aurical/Otocam/Otoscan shipped · Aeris prototype brought by Cathy.

⚑ Launch deadlines (Natus): Otocam 300 launch 17 July (photos must be ready before) · Aurical user‑guide review 20 July. The 7–8 July shoot is the critical path.

Status · next steps

Roadmap

▾

Where we stand right now.

Dates — locked: Tue–Wed 7–8 July (prep Mon 6th)
Location — requested · would be available
Models — requests running · awaiting Cathy's decision (do they fit?)
Shotlist — still to be refined