What this is01Overall Brief
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01Overall Brief
ICOM Media is producing a fresh photo + video library for Natus Sensory — 4 products, 2 shoot days, here at this location. The look: bright, modern, Scandinavian — deliberately not "US‑medical". This page is so everyone on set knows what we're going for.
① Aurical Refresh
② Aurical Otocam 300 launch 17 Jul
③ Aeris — Tympanometer prototype
④ Otoscan
Look & requirements (Natus)
Bright, modern, Scandinavian hearing‑care practice · clean & premium · subtle Natus Sensory palette · NOT US‑medical, fresh & light. ~5–6 final images / product + short video clips.5 shot categories: Hero · Workflow · Interaction · Product‑on‑white · Emotion.
Day plan (work in progress)
Day 1 (Tue 7 Jul): Otoscan — Kim K. (clinician) + Wolfgang P. (patient).Day 2 (Wed 8 Jul): Aurical Refresh + Otocam 300 + Aeris — Enzo E. (clinician) + Elisabeth M. (patient).
⚑ Otocam first (launch 17 Jul) · Aurical user‑guide review 20 Jul.
Cast02Model Pre-Selection
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02Model Pre-Selection
Selection below — 2 doctors + 2 patients per Natus' brief: bright, modern, Scandinavian — not "US‑medical". Earlier options are kept greyed for reference. Tap a photo to enlarge & swipe ‹ ›; each has an ID — tap ⤴ to share one.
The real space03Location
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03Location
The studio sits in the former Photoplay building — an architecturally award‑winning space. 3 rooms with large windows and lots of daylight · 4 different perspectives possible · light and dark glass walls · concrete · long sightlines (Fluchten) · clean Nordic feel. Exactly the "bright, modern, Scandinavian" look Natus wants. We'd recommend staying at Hotel DAS ZEIT — it's within walking distance of the location. Tap any photo to enlarge & swipe. Each has an ID (L‑01…); tap ⤴ to share one, or tick the checkboxes to share / download several at once.
Walk the studio in 3D
Interactive 3D scan of the location (Polycam). Drag to rotate, scroll/pinch to zoom. On iPhone/iPad tap "View in AR" to place the room at real scale.
What we can make of it04AI Mockups
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04AI Mockups
Concept visualisations (Google Flow), generated inside this exact room with our model & product references — Aurical/FreeFit, doctor‑patient situations, Hero / Workflow / Interaction / Emotion. They show the look & potential but are not final (device details/proportions get exact on the real shoot). Grouped into 4 set-up spots (Sets 1–4) — one place we build per product; which product goes where is still TBD. Tap an image to enlarge & swipe. Each has an ID; tap ⤴ to share one, or tick the checkboxes to download / share several at once (mobile: WhatsApp · iMessage · save to Photos · desktop: saves to Downloads).
Shot planning · in progress05Shotlist
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05Shotlist
Structured in 5 steps per product: 1 In use · 2 Result on screen · 3 Arranged · 4 On white · 5 Portraits. Each shot has an ID (e.g. AUR 4b) for feedback. Mix of AI concepts (watermarked) and real Natus reference photos (blue tag). Tap any image to enlarge.
Who · what · when06Callsheet
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06Callsheet
| Location | Photo-Play-Straße 1, 4860 Lenzing, Austria · Maps |
| Prep day | Mon 6 July — set build, tables, plants, monitors, lighting |
| Shoot days | Tue 7 + Wed 8 July 2026 |
| Cast | 2 clinicians + 2 patients |
| Deliverables | ~5–6 final images / product + short video clips · categories: Hero · Workflow · Interaction · Product‑on‑white · Emotion |
📅 Day 1 — Tue 7 July
OtoscanCast: Kim K. (clinician) + Wolfgang P. (patient)
📅 Day 2 — Wed 8 July
Aurical Refresh + Otocam 300 + AerisCast: Enzo E. (clinician) + Elisabeth M. (patient)
⚑ Otocam first — launch 17 July
Crew — ICOM
| Sabine Meissner | Creative Director · +43 664 412 3230 |
| Lisa Polt | Production · +43 7672 21721 |
| Flo Maderebner | Production & Film · +43 699 141 68037 |
| Maximilian Pruckner | Camera (DOP) · ICOM · m.pruckner@icom-media.at · via ICOM office |
| Karin Hackl | Photography · via ICOM office |
| + Make‑up | 2 days |
| ICOM office | +43 7672 21721 · Betriebsstraße 13, 4844 Regau |
On set — Natus
| Cathy Conlon | Sr. Manager Global Marketing (arrives 6 Jul eve, leaves 9 Jul) · +45 2236 4052 |
| Miguel Lind | On‑site · +49 171 522 4900 · +49 8133 9967704 |
| Patricia Rezende | PO / billing · patricia.rezende@natus.com |
| Henrik Poulsen | Natus · henrik.poulsen@natus.com |
Location & hotel
| Studio | Photo‑Play‑Straße 1, 4860 Lenzing |
| Michi Klein | On‑site contact (Photoplay) — both shoot days · +43 664 1462409 |
| Edgar Andes | Location (Photoplay) · e.andes@franzmaier.at |
| Hotel DAS ZEIT | Recommended hotel — walking distance to location · +43 7672 300 63 · Kreuzstraße 30, 4860 Lenzing |
Set dressing · props · tech07Ausstattung
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07Ausstattung
What we bring & build on the prep day (Mon 6 July) to dress the sets.
Furniture & props
| Tables | 4× white tables — one with a dark tabletop |
| Plants — tall | 6× artificial plants, ~1.5 m |
| Plants — medium | 6× artificial plants, 0.5–1 m |
| Plants — small | 6× artificial plants, up to 40 cm |
| Sideboard | 1× |
Tech & to check
| Monitors | 2× Apple Studio Display |
| Computer | Laptop — MacBook or PC |
| Wi-Fi | check on site |
| Natus workspace | check / set up |
Status · next steps08Roadmap
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08Roadmap
Where we stand right now.
- Dates — locked: Tue–Wed 7–8 July (prep Mon 6th)
- Location — requested · would be available
- Models — Kim K. · Enzo E. · Wolfgang P. · Elisabeth M.
- Shotlist — photo + video skeleton live (section 05), shots still to be refined
- Project archive (feedback — Max) — add a simple
/projecthistory so we can look back at past & upcoming productions (briefing, location, infos) for recurring jobs/locations — planned